Cosco Packaging Rebrand

Unique Contributions

Original Concepts | Art Direction | Brand Voice | Tag-Line | Icon Refinement | Cross-Functional Sell-In

Rebranding pre-work done with cross-functional team at Jack Morton Agency. Focused on “Parenting Hacks” mentality. Drafting off of agency’s icon work I created a new concept for packaging and pop. Worked hand-in-hand with brand director to refine brand character. Packaging iterations were requested from team. Concepts were tested with consumers. I simplified the tag-line to “simply smarter stuff” and married the earlier POP design with the packaging selected by consumers. The resulting line-look is still on shelf in Walmart stores.