Videos
Unique Contributions
Original Concepts | Art Direction | Animations | Video Direction | Video Editing
At Dorel, we always used outside resources for our video needs. In 2018 I taught myself Adobe Premiere and After Effects and began to pull simple jobs in-house. My team went from editing outside videos to creating complete product videos. This saved the company thousands of dollars per year. Below are some of my solo creations.
Safety 1st New Packaging Intro Video
This video was created as an internal-facing promo for a new packaging launch.
Safety 1st Brand Video
I cut various segments from agency assets to create a unified 30 second brand video
Maxi-Cosi Lila Stroller Unboxing Video
I created the initial concept for the Lila Unboxing Video and followed it through to completion. Once the video was storyboarded and the script refined, we shot it at an agency. This video had the second highest engagement rate for Maxi-Cosi in 2019. My other 3 Lila videos (product focused) were the third, fourth, and fifth most viewed.
Safety 1st Stay Clean Humidifier
I worked with my in-house photographer to create video assets of the product. I assembled them in After Effects to provide Marketing with a sleeker themed video to highlight the product’s technology.
Safety 1st Riva Stroller Video
While working on the packaging for the RIVA Stroller, I took it upon myself to create this video to relay Marketing’s sustainability message to consumers.
Maxi-Cosi Car Seat Video
I created branded product videos to showcase the new Coral car seat launch using our still photography assets.
Safety 1st Forehead Thermometer Video
This video was created during lockdown when we could not use child models. I was able to use stock photography and still provide a clear message on product functionality.